Account Executive – Ad Sales

POSITION SUMMARY

Reporting to the Local Sales Manager, this position requires a team oriented, aggressive, creative sales professional adept at growing existing accounts while developing new business utilizing NESN’s and NESN.com’s unique brand position.  This position actively manages the sales cycle including mining existing accounts for new opportunities, developing new relationships, negotiating contracts and closing business by expanding existing services, cross selling, and/or adding new services.

 

RESPONSIBILITIES

  • Develop and maintain accounts through all stages of the selling process, from prospecting through the close, and follow-up to ensure repeated sales activity
  • Research, identify and develop new prospects for both traditional TV ad sales and new media sales
  • Develop and submit/present creative and effective proposals to customers for NESN and nesn.com
  • Work as part of a sales team through consistent communication, sharing of ideas and industry information and active participation in team meetings
  • Maintain an up-to-date knowledge on each account on AE’s sales list, as well as to be able to recommend the appropriate schedule and budget to advertisers
  • Review and work collection accounts before they move into 90 days
  • Create and use promotions/marketing opportunities to generate incremental and new revenue
  • Uncover and maximize co-op revenues
  • Work cohesively with sales team, traffic and production to maximize revenues, following processes which are conducive to smooth work flow
  • Keep accurate sales figures in NESN’s database (Wide Orbit) and log activities on prospect accounts and any other sales effort tracking required
  • May be required to service non-commissionable accounts including non-profit, trade accounts, charities and promotional accounts
  • Develop and maintain a strong knowledge and understanding of the local and regional competition, and rating and new media traffic information from various sources
  • Serve as a public relations representative, image builder in the local community
  • Stay abreast of industry trends through various sources
  • Provide requested reports in a timely manner
  • Successfully complete other related tasks and/or projects as needed

 

QUALIFICATIONS

  • Must have 4+ years of advertising sales experience including new media, cable advertising & television. Radio sales experience is a plus
  • Successful track record of creating, selling and executing unique multi-platform sponsorship programs to traditional and non-traditional advertisers
  • Knowledge of the local market and media is a strong plus
  • Proven communication and presentation skills
  • Good knowledge of Microsoft Excel, Word, and PowerPoint; knowledge of Wide Orbit helpful
  • Strong understanding of TV terminology and digital helpful, including Nielsen audience and digital measurements
  • Valid driver’s license and dependable automobile
  • Strong organizational skills necessary
  • Strong work ethic, reliable and professional; success working in a team and fast-paced work environment

 

NESN is an EOE

 

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